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Marketing
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"That S*it Will Never Sell!" : A Book About Ideas by the Person Who Had Them€28.50
The Real Story Behind Bailey's Irish Cream and Other Great Drinks Brands
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International Marketing and Export Management (8th edition)€79.99
The book is ideal for undergraduate and postgraduate students taking modules in International Marketing, Export Marketing, International Trade or International Business.
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How to Style Your Brand : Everything You Need to Know to Create a Distinctive Brand Identity€22.99
The ultimate guide to creating a brand identity for your small business or blog. You're on the cusp of something big. Perhaps you're launching a new business or blog; maybe you're changing direction or, having run your business for several years, you're ready to up your game with a new brand identity.
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The Art of Social Media : Power Tips for Power Users€12.99
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
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Contagious : How to Build Word of Mouth in the Digital Age€12.99
Why are some products and ideas talked about more than others?
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Multivariate Data Analysis: Pearson New International Edition€69.00
For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Market research, Probability & statistics
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The Prosperous Coach : Increase Income and Impact for You and Your Clients : 1€65.00
The bestselling book for coaches looking to build a practice with a small number of high-performing, high-paying clients.
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Velocity : The Seven New Laws for a World Gone Digital€14.99
How can you win when the only certainty is change?
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Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know€24.99LOW STOCK. How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.
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Make That Grade: Marketing (4th Edition)€20.99
4th Edition. An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.