Marketing

The Story of a Song, from Beatles Hit to Nike Slogan. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry's mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.

Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing-revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

8 ed. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers.

Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.

TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 9E equips you with a solid understanding of what is arguably the most critical and complex component of global supply chains.

Aimed at SMEs and community groups in particular, many of whom realise that they are missing out by not using this powerful and popular resource more effectively, Facebook Marketing will make a huge difference to the bottom line..

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative.

E-commerce: business aspects, Sales & marketing

Professor Robert Cialdini offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.