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Sales & Marketing
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Predictable Profits€29.99Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions.
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YouTube Channels For Dummies€30.00Unleash Your Video Stardom! Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom.
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Marketing with AI For Dummies€30.00Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond.
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Book Yourself Solid for Coaches and Consultants (Hardback)€29.99Build your consulting clientele with self-promotion strategies that really work Book Yourself Solid for Coaches and Consultants is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a solid business foundation.
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours€20.99It's time to leapfrog the only hurdle between you and a million-dollar company. More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand?
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Omnichannel Retail : How to Build Winning Stores in a Digital World€34.99The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.
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The Illusion of Choice: 16 1/2 psychological biases that influence what we buy (Large Paperback)€17.99The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers€12.99If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right?
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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth€15.99Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space.
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The End of the World Is Just the Beginning : Mapping the Collapse of Globalization€31.99A world ending. A world beginning. Zeihan brings readers along for an illuminating (and a bit terrifying) ride packed with foresight, wit, and his trademark irreverence.
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Way of the Wolf : Straight line selling€16.99Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.
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A Practitioner's Guide to Account-Based Marketing : Accelerating Growth in Strategic Accounts€42.99As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.
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The New World of Work : Shaping a Future that Helps People, Organizations and Our Societies to Thrive€40.99The world of work has changed forever. There's no going back. But how can HR professionals and business leaders adapt? How can they deal with both the well-being and productivity crisis? /h3>
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Social Media Marketing All-in-One For Dummies, 5th Edition€34.99Get social with the bestselling social media marketing book No person can ignore social media these days-and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram-and brands are increasingly interwoven with our online identities.
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Influence : The Psychology of Persuasion€24.99Robert Cialdini, bestselling author of Pre-Suasion, explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.
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Accessing Databases: for Microsoft Access 2016 & 2019€29.99For 5N0783 Database methods. Presents in-depth explanations of database concepts, with interactive assignments to build experience in database design, implementation and organisation.
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Big Money Energy : How to Rule at Work, Dominate at Life, and Make Millions€19.99Ten years ago, Ryan Serhant, billion dollar broker and co-star of Million Dollar Listing New York was living paycheque-to-paycheque and didn't even own a suit. He realized that while he couldn't change his circumstances or the balance of his bank account, there was one thing he could change - his energy.
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The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer (2nd Edition)(Hardback)€32.99How to speed up business processes, improve quality, and cut costs in any industry. Management & management techniques. 14 Management Principles from the World's Greatest Manufacturer
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The Practice€17.99From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.