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Marketing
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Omnichannel Retail : How to Build Winning Stores in a Digital World€34.99
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.
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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth€15.99
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space.
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The End of the World Is Just the Beginning : Mapping the Collapse of Globalization€31.99
A world ending. A world beginning. Zeihan brings readers along for an illuminating (and a bit terrifying) ride packed with foresight, wit, and his trademark irreverence.
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Foundations of Marketing (7th Edition)€64.99
Have you wondered how marketers use data and technology to capture relevant information on their target audience?
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The New World of Work : Shaping a Future that Helps People, Organizations and Our Societies to Thrive€23.99
The world of work has changed forever. There's no going back. But how can HR professionals and business leaders adapt? How can they deal with both the well-being and productivity crisis? /h3>
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Social Media Marketing All-in-One For Dummies, 5th Edition€34.99
Get social with the bestselling social media marketing book No person can ignore social media these days-and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram-and brands are increasingly interwoven with our online identities.
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The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer (2nd Edition)(Hardback)€32.99
How to speed up business processes, improve quality, and cut costs in any industry. Management & management techniques. 14 Management Principles from the World's Greatest Manufacturer
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Instagram Marketing and Advertising for Small Business Owners in 2019 : The 5 Step Insta-Profit Formula€22.99
Create a Winning Social Media Strategy, Grow Your Brand and Get Real-World Results.
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Reinventing Retail : The new rules that drive sales and grow profits€19.99
The retail landscape is changing. Will your business adapt or die?
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M-Commerce : Experiencing the Phygital Retail€143.99
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend.