Marketing

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions.

Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. 

Build your consulting clientele with self-promotion strategies that really work Book Yourself Solid for Coaches and Consultants is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a solid business foundation.

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. 

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. 

A world ending. A world beginning. Zeihan brings readers along for an illuminating (and a bit terrifying) ride packed with foresight, wit, and his trademark irreverence.

The world of work has changed forever. There's no going back. But how can HR professionals and business leaders adapt? How can they deal with both the well-being and productivity crisis? /h3>

Get social with the bestselling social media marketing book No person can ignore social media these days-and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram-and brands are increasingly interwoven with our online identities. 

Robert Cialdini, bestselling author of Pre-Suasion, explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. 

How to speed up business processes, improve quality, and cut costs in any industry. Management & management techniques. 14 Management Principles from the World's Greatest Manufacturer

Create a Winning Social Media Strategy, Grow Your Brand and Get Real-World Results.

The retail landscape is changing. Will your business adapt or die?

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend.

The Story of a Song, from Beatles Hit to Nike Slogan. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry's mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.

Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing-revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers.

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative.

E-commerce: business aspects, Sales & marketing

Professor Robert Cialdini offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

The Real Story Behind Bailey's Irish Cream and Other Great Drinks Brands