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Marketing
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Omnichannel Retail : How to Build Winning Stores in a Digital World€34.99
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.
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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth€15.99
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space.
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Foundations of Marketing (7th Edition)€64.99
Have you wondered how marketers use data and technology to capture relevant information on their target audience?
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The New World of Work : Shaping a Future that Helps People, Organizations and Our Societies to Thrive€23.99
The world of work has changed forever. There's no going back. But how can HR professionals and business leaders adapt? How can they deal with both the well-being and productivity crisis? /h3>
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Social Media Marketing All-in-One For Dummies, 5th Edition€34.99
Get social with the bestselling social media marketing book No person can ignore social media these days-and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram-and brands are increasingly interwoven with our online identities.
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Reinventing Retail : The new rules that drive sales and grow profits€19.99
The retail landscape is changing. Will your business adapt or die?
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Advertising Revolution€10.99
The Story of a Song, from Beatles Hit to Nike Slogan. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry's mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
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Frenemies€16.99
Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing-revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
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Multivariate Data Analysis€76.00
8 ed. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
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Sales and Marketing Channels : How to Build and Manage Distribution Strategy€34.99
Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers.