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Sales & Marketing
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Understanding The Customer: The Art of SellingSpecial Price €6.99 Regular Price €9.99
An Irish guide for success in selling. 'Clear, practical and helpful: essential for anyone in the business of selling.' Jerry Kennelly, Entrpreneur
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How to Win Friends and Influence People (Small Paperback)€11.99
Since its initial publication eighty years ago, How to Win Friends & Influence People has sold over fifteen million copies worldwide.
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Go-givers Sell More : Unleashing the Power of Generosity€18.99
With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. Extended Catalogue - available to order
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Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know€24.99LOW STOCK. How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.
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Make That Grade: Marketing (4th Edition)€20.99
4th Edition. An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
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The Psychology of Selling : Increase Your Sales Faster and Easier Than You Ever Thought Possible€16.99
How To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.
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The Importance of Being Branded: An Irish Perspective€26.95
The critical importance of brand management in business success is now universally acknowledged.
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The 22 Immutable Laws of Branding€11.99
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?
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How to Win Friends and Influence People€16.99
In How to Win Friends and Influence People, he offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
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Pour Your Heart Into It : How Starbucks Built a Company One Cup at a Time€18.99
The success of Starbucks Coffee Company is one of the most amazing business stories in decades.