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Marketing
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Omnichannel Retail : How to Build Winning Stores in a Digital World€34.99
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.
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Social Media Marketing All-in-One For Dummies, 5th Edition€34.99
Get social with the bestselling social media marketing book No person can ignore social media these days-and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram-and brands are increasingly interwoven with our online identities.
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Sales and Marketing Channels : How to Build and Manage Distribution Strategy€34.99
Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers.
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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources€31.99
Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally.