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Marketing
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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth€15.99
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space.
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Reinventing Retail : The new rules that drive sales and grow profits€19.99
The retail landscape is changing. Will your business adapt or die?
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Advertising Revolution€10.99
The Story of a Song, from Beatles Hit to Nike Slogan. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry's mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
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Frenemies€16.99
Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing-revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
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Facebook Marketing: The Essential Guide for Irish Organisations€19.95
Aimed at SMEs and community groups in particular, many of whom realise that they are missing out by not using this powerful and popular resource more effectively, Facebook Marketing will make a huge difference to the bottom line..
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Way of the Wolf : Straight line selling: Master the art of persuasion, influence, and successSpecial Price €12.99 Regular Price €17.99
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.
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Pre-Suasion : A Revolutionary Way to Influence and Persuade€15.99
Professor Robert Cialdini offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
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The Art of Social Media : Power Tips for Power Users€12.99
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
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Contagious : How to Build Word of Mouth in the Digital Age€12.99
Why are some products and ideas talked about more than others?
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Velocity : The Seven New Laws for a World Gone Digital€14.99
How can you win when the only certainty is change?