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Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.
Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
ISBN/EAN | 9780071408677 |
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Author | Anthony Ulwick |
Publisher | McGraw-Hill Professional |
Publication date | 16 Sep 2005 |
Format | Hardback |
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
A world-renowned innovation guru explains practices that result in breakthrough innovations
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