A must-read for any wrestling fan, promoter, executive or any of the boys looking to laugh and learn." -Alfred Boima Konuwa III, Forbes Extreme Championship Wrestling was the revolutionary, industry-redefining wrestling federation of the '90s, and founder and owner Tod Gordon is telling his story for the first time.

Gordon went from local Philadelphia businessman to the third most influential man in wrestling as ECW became the fiery challenger to WWE and WCW. ECW's young roster featured inventive risk-taking talent that both major federations sought to emulate but could never duplicate. Chants of "E-C-W!" rang out in wrestling arenas across all federations for decades.

"...a must-read story detailing the colorful history of ECW." -Justin Barrasso, Sports Illustrated In Tod is God-so named for a chant the ECW fans created to honour the founder-Gordon chronicles each step of the company's meteoric rise to prominence, as well as the elements that led to his removing himself from the company before its demise. Gordon's former partnership with ECW booker Paul Heyman made for magical TV and in-ring moments. The friendship between Gordon and Heyman, both a blessing and curse, was the once-in-a-lifetime bond responsible for so many of history's greatest teams, bands, and partners.

Gordon has stayed silent on the causes for the split and, by doing so, assumed blame for it. Until now. "The true, raw and unvarnished journey of an extreme influencer who changed the entire trajectory of the professional wrestling industry.