Acclaimed sports psychologist Bob Rotella has advised everyone from professional golfers to NBA superstars to business executives on how to flourish under pressure and overcome challenges. Now, for the first time, he’s distilled his decades of in-depth research and practical experience into a potential-unlocking guide for everyone, from businesspeople to athletes to parents.

Most psychology is focused on trying to make abnormal people normal. Bob Rotella’s work is to make normal people exceptional. How Champions Think takes readers inside the minds of winners in many fields. It explores how to keep the mind from holding you back, whatever your physical gifts or other talents. It’s about how to make a commitment, how to persevere, how to deal with failure. It’s about how to train your mind to create a self-image that promotes confidence and accomplishment.

'Straightforward and simple...Do the math. Read Rotella.' The Wall Street Journal

'Rotella’s philosophy is astonishingly simple…his success rate…is phenomenal.'  The New York Times