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"Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today.
In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.
ISBN/EAN | 9780099535478 |
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Author | Michael Braungart, William McDonough |
Publisher | Vintage |
Publication date | 29 Jan 2009 |
Format | Paperback |
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Cradle to Cradle : Re-making the way we make things
Recycling is good, isn't it? In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.
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