We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project.
It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
ISBN/EAN | 9781473760356 |
---|---|
Author | Mitch Griffin, William Zikmund, Christina Quinlan, Barry Babin, Jon Carr |
Publisher | Cengage |
Publication date | 29 Jan 2019 |
Format | Paperback |
Write Your Own Review
Business Research Methods (Cengage 2nd Edition)
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide.
Estimated delivery in 1-5 working days
Read more about our shipping and delivery