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Books
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers€12.99
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right?
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Turning the Flywheel : A Monograph to Accompany Good to Great€10.99
From the author of the multi-million-copy bestseller Good to Great*`No matter what your walk of life, no matter how big or small your enterprise, no matter whether it's for-profit or nonprofit, no matter whether you're CEO or a unit leader, the question stands, How does your flywheel turn?'- JIM COLLINS
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Advertising Revolution€10.99
The Story of a Song, from Beatles Hit to Nike Slogan. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry's mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
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Way of the Wolf : Straight line selling: Master the art of persuasion, influence, and successSpecial Price €12.99 Regular Price €17.99
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.
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Six Thinking Hats: Run better meetings, Make faster decisions€13.99
Six Thinking Hats, Edward de Bono's classic book on meetings, remains as relevant as ever. Used to huge success by big companies and organisations such as IBM, Siemens and NASA
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The Go-Giver : A Little Story About a Powerful Business Idea€11.99
Now with a foreword by Arianna Huffington 'This terrific book wonderfully illuminates the principles of contribution, abundance, service and success' Stephen Covey, bestselling author of The 7 Habits of Highly Effective People
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The Art of Social Media : Power Tips for Power Users€12.99
With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
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Contagious : How to Build Word of Mouth in the Digital Age€12.99
Why are some products and ideas talked about more than others?
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Velocity : The Seven New Laws for a World Gone Digital€14.99
How can you win when the only certainty is change?