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Books
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours€20.99
It's time to leapfrog the only hurdle between you and a million-dollar company. More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand?
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Omnichannel Retail : How to Build Winning Stores in a Digital World€34.99
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.
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The Illusion of Choice: 16 1/2 psychological biases that influence what we buy (Large Paperback)€17.99
The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers€12.99
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right?
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Blue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth€15.99
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space.
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The End of the World Is Just the Beginning : Mapping the Collapse of Globalization€31.99
A world ending. A world beginning. Zeihan brings readers along for an illuminating (and a bit terrifying) ride packed with foresight, wit, and his trademark irreverence.
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Foundations of Marketing (7th Edition)€64.99
Have you wondered how marketers use data and technology to capture relevant information on their target audience?
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Way of the Wolf : Straight line selling€16.99
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.
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A Practitioner's Guide to Account-Based Marketing : Accelerating Growth in Strategic Accounts€39.99
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.