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The Global PR Revolution : How Thought Leaders Succeed in the Transformed World of PR€36.99
"An excellent guide." -Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional.
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M-Commerce : Experiencing the Phygital Retail€143.99
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend.
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services€26.99
A world-renowned innovation guru explains practices that result in breakthrough innovations