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Public Relations & Media
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How To Speak With Confidence in Public€10.99
People buy people, which means that managing our presence and profile is critical. We are constantly meeting and speaking to people who are short of both time and attention.
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The Maximalist : The Rise and Fall of Tony O'Reilly€32.99
An Irish epic, The Maximalist documents in unflinching detail and with great subtlety the meteoric rise and slow unravelling of an Irish icon. 'Biography of the Year.' The Sunday Times 'Biography of the Year.' Sunday Business Post 'Well-written and well-timed.
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The Culture Map : Breaking Through the Invisible Boundaries of Global Business€29.99
An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life.
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The Medium is the Massage : An Inventory of Effects€10.99
In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics
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Propaganda€17.99
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S.