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Sales & Marketing
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Reinventing Retail : The new rules that drive sales and grow profits€19.99The retail landscape is changing. Will your business adapt or die?
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Turning the Flywheel : A Monograph to Accompany Good to Great€10.99From the author of the multi-million-copy bestseller Good to Great*`No matter what your walk of life, no matter how big or small your enterprise, no matter whether it's for-profit or nonprofit, no matter whether you're CEO or a unit leader, the question stands, How does your flywheel turn?'- JIM COLLINS
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M-Commerce : Experiencing the Phygital Retail€143.99This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend.
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Advertising Revolution€10.99The Story of a Song, from Beatles Hit to Nike Slogan. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry's mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
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Shares Made Simple, 3rd edition : A beginner's guide to the stock market€18.99Written by highly respected financial journalist Rodney Hobson, it takes you step by step through the most basic concepts of stock market investing, carefully explaining issues such as:- what shares are and how they are bought and sold- why share prices go up and down- why some companies' shares look cheap while others appear to be expensive- the hidden traps for the unwary.
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Frenemies€16.99Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing-revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
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Multivariate Data Analysis€76.008 ed. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.
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Sales and Marketing Channels : How to Build and Manage Distribution Strategy€34.99Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers.
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Social Media Marketing : Theories and Applications€42.95Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.
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Transportation : A Global Supply Chain Perspective€89.99TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 9E equips you with a solid understanding of what is arguably the most critical and complex component of global supply chains.