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Business Studies
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Quantitative Methods : for Business, Management and Finance€60.99
The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications.
Business mathematics & systems, Probability & statistics
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Modern Office Technology And Administration (5th Edition)€36.99
Fully revised edition of this popular and well-established textbook, which reflects the requirements of the Level 5 modules Information and Administration [5N1389] and Reception and Frontline Office Skills [5N1407].
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Managing Innovation : Integrating Technological, Market and Organizational Change€60.00
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship.
It is also widely used by managers in both the services and manufacturing sectors.
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Lean Analytics€39.99
Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction!
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Traction : Get a Grip on Your Business€19.50
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth.
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Managing Brands€64.50
Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.