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One Click: Jeff Bezos and the Rise of Amazon.com

One Click: Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt

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Jeff Bezos and the Rise of Amazon.com is a book by Richard L. Brandt.

It describes the history of Jeff Bezos and the founding of Amazon.com journey from the beginning until 2011.

Slightly shopsoiled.

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'.Why has Amazon been so successful?

Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward.Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur.

It reveals how he makes decisions and where he will take Amazon next.Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.

Additional Information

Author Richard L. Brandt
Publisher Penguin Books
Publication date 19 Dec 2011
Format Paperback
ISBN/EAN 9780670920662

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