Unshrink is a new word. It means to restore something to its natural dimensions. It leads to radical change without going back to the beginning. For ourselves, for other people, for businesses.

And that's necessary argue Max McKeown and Philip Whiteley, because people and businesses have been shrunk. And to be all we can be - fulfilled, successful decent people who work in profitable, sustainable, successful businesses, we need to bust the myths that are keeping us and our companies shrunk. Our shrinking myths tell us that we are what we do, that work is more important than life, that capital creates value, that people are stupid, that people do as they are told, that all change is good, that plans must be kept secret, and that the organisation is a machine.

To replace the myths we will need new principles to give us back our sleep and self-respect while at the same time increasing passion and profitability. These principles will help us deal with our world, our ever more complex world, the way it is. Clear principles and truths help us to understand unclear events and situations.

From these principles we discover that we are not what we do, but what we can become. That work does not come first, it should only serve life. That we are all are human, boss and employee alike.

'Interdependence is ten times more challenging than independence, but it is the only viable long-term solution for effectiveness in our relationships at work and at home. This is brilliantly illustrated in Unshrink.' Dr Stephen Covey, author, The 7 Habits of Highly Effective People