Practical and relevant, this book is a guide that will appeal to General Managers who want to develop their marketing knowledge and also to Business Owners who are looking to maximise the effectiveness of their investment in marketing.

The book highlights practical ways of identifying and homing in on your particular market whilst also providing excellent treatment of digital marketing.

More Information
ISBN 9781906946036
Author Garry Hynes, Ronan Morris
Publisher Management Briefs
Publication date 20 Mar 2010
Format Paperback
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You're reviewing:Marketing Skills: A Practical Guide

Marketing Skills: A Practical Guide

Garry Hynes, Ronan Morris
Special Price €7.79 Regular Price €12.99

This guide covers the fundamentals of marketing outlining the key strategic steps necessary to measure success

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