Marketing Skills: A Practical Guide
This guide covers the fundamentals of marketing outlining the key strategic steps necessary to measure success
Practical and relevant, this book is a guide that will appeal to General Managers who want to develop their marketing knowledge and also to Business Owners who are looking to maximise the effectiveness of their investment in marketing.
The book highlights practical ways of identifying and homing in on your particular market whilst also providing excellent treatment of digital marketing.
|Author||Garry Hynes, Ronan Morris|
|Publication date||1 Mar 2010|