Marketing Skills: A Practical Guide

Garry Hynes, Ronan Morris
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Quick Overview

This guide covers the fundamentals of marketing outlining the key strategic steps necessary to measure success

Practical and relevant, this book is a guide that will appeal to General Managers who want to develop their marketing knowledge and also to Business Owners who are looking to maximise the effectiveness of their investment in marketing.

The book highlights practical ways of identifying and homing in on your particular market whilst also providing excellent treatment of digital marketing.

More Information
ISBN/EAN 9781906946036
Author Garry Hynes, Ronan Morris
Publisher Management Briefs
Publication date 1 Mar 2010
Format Paperback
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