Learn how record breaking has changed over the years and what incredible looks like in 2025. Celebrate the ICONS that shaped our world from Taylor Swift to the Tallest Man Ever.

Discover the next generation of record breakers... and how you can become one, with a dedicated KIDS ZONE. Chart the history and ultimate limits of record breaking with poster-style FLASHBACKS - including speedy rubix cube solves, eye-watering football transfers and more.

Travel through 70 years of the famous book with an opening chapter filled with retro features. Look out for DEAR GWR - an affectionate tribute to some of the funniest record applications that didn't quite make the cut.