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For courses in e-commerce.

E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data.

Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

More Information
ISBN/EAN 9781292303178
Author Kenneth C. Laudon, Carol Guercio Traver
Publisher Pearson Education Limited
Publication date 11 Jun 2019
Format Paperback
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You're reviewing:E-Commerce 2019: Business, Technology and Society, Global Edition

E-Commerce 2019: Business, Technology and Society, Global Edition

Kenneth C. Laudon, Carol Guercio Traver
Special Price €14.99 Regular Price €69.99

NB. This is an old edition, hence lower price to clear.

 

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