Doing Business In China: The Irish Experience
What factors lead to business success in China? This book provides insights from Irish businesspeople, lawyers, journalists, consultants and civil servants working in China.
The book looks at the importance of various cultural factors, such as personal relationships, cultural knowledge, language, institutional aspects of the Chinese market, culture and history, the concept of 'face' and intercultural trust in building fruitful business relationships with Chinese companies.
It also discusses the particular issue of similarities between Irish and Chinese business cultures, which can be a great source of business advantage.
|Author||Lan Li, Cathal Brugha and Liming Wang|
|Publication date||12 Aug 2010|