Direct Marketing In Ireland: Theory And Practice

Mary Lawlor and John Keane
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Quick Overview

This is the first book to address the Direct Marketing approach to business in an Irish context.

Front cover shop soiled. Our last copy

With contributions from 40 leading practitioners and academics in the field, the book provides a comprehensive overview of the tools and techniques required for successful direct marketing strategies.

This book is essential reading for practitioners, marketing students and business people looking to master this highly effective marketing tool.

More Information
ISBN/EAN 9781860760921
Author Mary Lawlor and John Keane
Publisher Oak Tree Press
Publication date 1 Jun 1998
Format Paperback
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