Culture matters in business. In Culture Matters: The Four ‘Must-Have’ Values to Supercharge Your Business, Alan O’Neill makes an overwhelming case for organisational culture and health eclipsing all other matters. After all, a carefully designed culture presents any organisation with the foundation for differentiation and success.

Drawing on his extensive experience consulting with global companies, Alan cleverly weaves that learning into an easy-to-absorb modern business fable. Set on the beautiful River Shannon in Ireland, the story provides relevant real-life examples that will inspire business people to refresh their culture, focusing on the four must-have values of customer-centricity, respect, accountability and agility.

Culture Matters shows how to achieve sustainable growth in business. Its far-reaching impact extends to all types of organisations, business schools, and career-minded individuals.

“Alan’s passion for people and culture flows through these pages”

Paco Underhill

“What I particularly like about Alan’s approach is how he links culture to real commercial results. I can relate to so many of the anecdotes outlined in this book.”

Martin Tobin, CEO European Recycling Platform, Ireland

“This parable of modern business culture unfolds on a cruise on the ancient River Shannon in Ireland. Just as folklore and heritage informs a nation’s culture, this book illustrates through great storytelling how an organisation’s culture will shape its business for years to come. We know we cannot change the past. But we can certainly influence our future, and this book shows us how.”

Paul Keeley, Director of regional development at Failte Ireland

Alan O’Neill is a highly experienced change management consultant and keynote speaker specialising in change management, organisation culture and customer experience. He is the author of Premium Is the New Black and a weekly columnist with the Sunday Independent.

For more than 30 years he has worked with some of the most amazing companies around the world. He has supported iconic brands like Dubai Duty Free, Getty Images, Harrod’s of London, Ikea, Intel, Moët & Chandon, Primark, Toyota and the United Nations.