This comprehensive textbook covers a broad range of topics, from leadership and corporate culture through to the evaluation of strategic options and the implementation of strategy. It is aimed at both undergraduate and post-graduate business students, as well as those preparing for final examinations of the professional accountancy bodies.

Subjects covered include: leadership and corporate culture; creating a vision for the organisation; corporate governance, ethics and CSR; analysis of the business environment and strategic capability; evaluation of strategic options; implementation of strategy; and leading change. As well as updates to each chapter, this third edition includes a re-write of the chapter on corporate governance, business ethics and corporate social responsibility, with relevant examples to highlight the importance of good leadership and governance.

Analysis of how current and future technology can be used as a tool in developing and implementing corporate strategy is also featured throughout.. Written in an accessible style and from an Irish perspective, this textbook presents up-to-date examples from a wide variety of Irish organisations and well-known multinational corporations, as well as an appendix of 13 case studies for students to analyse and discuss. It also contains a set of comprehensive case studies.