One of the greatest challenges confronting people who provide professional services is differentiation. How do you stand out from the crowd? How do you attract clients in the face of intense competition? How do you build long-term profitable relationships with your existing clients?

In five simple steps, Client Sciencegives you practical marketing techniques to help you attract more clients to your practice. It combines the author's broad experience in professional services marketing, with insights she has gathered from numerous professionals, including accountants, architects, bankers, medical and legal practitioners.