Business Research Methods

Mitch Griffin, William Zikmund, Christina Quinlan, Barry Babin, Jon Carr
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Quick Overview

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide.

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide.

Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project.

It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

More Information
ISBN/EAN 9781473760356
Author Mitch Griffin, William Zikmund, Christina Quinlan, Barry Babin, Jon Carr
Publisher Cengage
Publication date 29 Jan 2019
Format Paperback
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