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The Global PR Revolution : How Thought Leaders Succeed in the Transformed World of PR€36.99
"An excellent guide." -Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional.
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M-Commerce : Experiencing the Phygital Retail€143.99
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend.
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Premium Is the New Black€16.99
In a world of dynamic change put Customer Experience at the heart of your decision-making
Successful organisations recognise that excellence in customer experience is the new way to differentiate. It is the next great battleground. But ‘ordinary’ customer service is simply not good enough, Premium Is the New Black.
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How to Win at the Sport of Business : If I Can Do It, You Can Do It€14.99
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur.
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Understanding The Customer: The Art of SellingSpecial Price €7.99 Regular Price €9.99
An Irish guide for success in selling. 'Clear, practical and helpful: essential for anyone in the business of selling.' Jerry Kennelly, Entrpreneur
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services€26.99
A world-renowned innovation guru explains practices that result in breakthrough innovations