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Business Studies
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Traction : Get a Grip on Your Business€19.50
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth.
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Managing Brands€64.50
Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
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Built To Last : Successful Habits of Visionary Companies€28.65
>'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision.
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Competition in the 21st Century (St Lucie) 1st Edition€49.99Dust cover damage otherwise book in new condition. Our last copy.