Business Start-Ups

Highly successful Irish American telecoms entrepreneur David McCourt shares the business wisdom he has learned during his career and explains why entrepreneurs should act like revolutionaries if they want to make it big.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

This is the story of the man behind the beard, the business, the bravado and the brand. Find out how the ultimate entrepreneur did it for the first time - all over again. 

Your Guide to Creating an Excellent Strategy, Forecasting Your Finances and Producing a Persuasive Plan.

Survival of the Fittest in the Age of Business Disruption.

Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change.

The ultimate guide to creating a brand identity for your small business or blog. You're on the cusp of something big. Perhaps you're launching a new business or blog; maybe you're changing direction or, having run your business for several years, you're ready to up your game with a new brand identity.

Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format.

SPECIALIST TITLE. NON RETURNABLE

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.