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Winning Marketing Decisions That Grow A Business

Winning Marketing Decisions That Grow A Business

G. Byrne

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Winning Marketing Decisions provides the busy, multi-tasking and fiscally constrained entrepreneur with a concise, practical and understandable road map to successfully reaching a served international market leadership position.

Author Greg Byrne delivers winning marketing decision-making guidance in a sequence of sets of doing strategies and actions needed at the start-up/emerging and rapid growth stages of their venture s evolution, thereby increasing their chance for successfully achieving a served international market leadership position.

Focusing on the four key go-to-market processes needed to grow a business, the book s growth-stage relevant and field-proven templates provide guidance and a framework for developing marketing strategies and making winning marketing decisions.

Checklists can then be used for ensuring effective and efficient implementation of the key marketing strategies at each of the three growth stages. Insights from successful entrepreneurs from around the globe reveal their best marketing strategies, tactics and actions.

Additional Information

Author G. Byrne
Publisher Blackhall
Publication date 1 Jun 2004
Format Paperback
ISBN/EAN 9781842180730

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