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The Law of Advertising in Ireland

The Law of Advertising in Ireland

Patrick Ambrose

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The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland.

Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising. 

Table Of Contents

Part 1 General Law and Regulation 

  • Chapter 1 Competitions and Prize Promotions
  • Chapter 2 Consumer Protection
  • Chapter 3 Contract Law
  • Chapter 4 Data Protection and Privacy
  • Chapter 5 Deceit, Misrepresentation and Negligent Misstatement
  • Chapter 6 Defamation
  • Chapter 7 Discrimination
  • Chapter 8 Electronic Marketing and Online Advertising
  • Chapter 9 Illegality
  • Chapter 10 Intellectual Property and Passing Off
  • Chapter 11 Malicious Falsehood
  • Chapter 12 Children and Minors
  • Chapter 13 Misleading and Comparative Advertising
  • Chapter 14 Obscenity, Indecency, Blasphemy and Incitement
  • Chapter 15 Sponsorship and Ambush Marketing

Part 2 Specific Advertising Rules 

  • Chapter 16 Accountants
  • Chapter 17 Actuaries
  • Chapter 18 Aviation
  • Chapter 19 Alcohol
  • Chapter 20 Architects
  • Chapter 21 Care Homes
  • Chapter 22 Charities and Fundraising
  • Chapter 23 Cinema Advertising
  • Chapter 24 Clubs
  • Chapter 25 Currency and Postage Stamps
  • Chapter 26 Dating Agencies
  • Chapter 27 The Defence Forces
  • Chapter 28 Elections and Referenda
  • Chapter 29 Electrical and Electronic Equipment
  • Chapter 30 Employment and Business Opportunities
  • Chapter 31 Environmental and Green Claims
  • Chapter 32 Financial Services
  • Chapter 33 Food and Nutrition
  • Chapter 34 Gambling and Lotteries
  • Chapter 35 Holidays, Tour Operators and Travel Agents
  • Chapter 36 Legal Professionals
  • Chapter 37 Opticians, Pharmacists, Medical and Veterinary Practitioners
  • Chapter 38 Online Games and In-app Purchases
  • Chapter 39 Medicines
  • Chapter 40 Premium Rate Services
  • Chapter 41 Outdoor Advertising
  • Chapter 42 Tobacco and Smoking

Part 3 Regulatory Authorities

  • Chapter 43 Advertising Standards Authority for Ireland
  • Chapter 44 Broadcasting Authority of Ireland
  • Chapter 45 The Commission for Communications Regulation 

Additional Information

Author Patrick Ambrose
Publisher Bloomsbury Professional
Publication date 10 Jul 2015
Format Hardback
ISBN/EAN 9781780438436

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