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The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

Al Ries and Jack Trout

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$16.30

Real-life examples, commonsense suggestions and killer instincts contained in these marketing laws are nothing less than rules by which companies will flourish or fail.

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands?

In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products.

Violate them at your own risk.

Additional Information

Author Al Ries and Jack Trout
Publisher Profile
Publication date 16 May 1994
Format Paperback
ISBN/EAN 9781861976109

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