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This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including:

  • The Law of Contraction.  A brand becomes stronger when you narrow its focus.
  • The Law of the Word.  A brand should strive to own a word in the mind of the consumer.
  • The Law of Fellowship. In order to build the category, a brand should welcome other brands.

World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

More Information
ISBN/EAN 9781861976055
Author Al Ries and Laura Ries
Publisher Profile
Publication date 20 Mar 2005
Format Paperback
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You're reviewing:The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries and Laura Ries
€11.99

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?

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