To date, the general public has not had an account of the devastating effect of this crisis on Irish-owned business as it tries to pick up the pieces. Irish businesses are trying to cope with insolvency, arrears, liquidation - the rate of suicide among the self-employed in Ireland has trebled in the last 3 years. George Mordaunt believes that many Irish businesses are now dysfunctional not because of the recession but because of the reaction of business owners to the recession - and specifically their reaction to their banks.

With raw honesty he outlines the effect this reaction has had on himself, his young family, his marriage and his business. He shares his most private moments of despair and fear yet demonstrates how business owners can salvage their businesses and that we now have a core responsibility to get back to basics in all levels of Irish life.