books.ie

Skip to Main Content »

Currency
£ $
 
Shopping Cart (0 item)
My Cart

You have no items in your shopping cart.

You're currently on:

Researchwatching: Lifting the Lid on Market Research

Researchwatching: Lifting the Lid on Market Research

Giles Lury

Availability: In stock

-
+
Gift wrap available
$20.07

Market research-a must-have management technique or a crutch for poor marketers to fall back on? Whatever your opinion, it's undeniably true that market research now plays an integral part in all our lives, even if we don't know it.

Researchwatching discusses the difference between qualitative and quantitative research and describes the main techniques used in both disciplines, It look at why focus groups are so popular, whether research can predict the future, how you should ask a question and whether research and creativity can ever mix.

Additional Information

Author Giles Lury
Publisher Blackhall
Publication date 21 Oct 2004
Format Paperback
ISBN/EAN 9781842180846

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.

Contact Us

Email: contactus@books.ie

Phone: +353 (45) 880806

Facebook  Twitter  Pintrest  Google +

Also check out our BLOG

This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.
X