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Researchwatching: Lifting the Lid on Market Research

Researchwatching: Lifting the Lid on Market Research

Giles Lury

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Market research-a must-have management technique or a crutch for poor marketers to fall back on? Whatever your opinion, it's undeniably true that market research now plays an integral part in all our lives, even if we don't know it.

Researchwatching discusses the difference between qualitative and quantitative research and describes the main techniques used in both disciplines, It look at why focus groups are so popular, whether research can predict the future, how you should ask a question and whether research and creativity can ever mix.

Additional Information

Author Giles Lury
Publisher Blackhall
Publication date 21 Oct 2004
Format Paperback
ISBN/EAN 9781842180846

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