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My Dear Mr McCourt

My Dear Mr McCourt

Eugene McCague

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This is the biography of an outstanding Irishman but also an invaluable contribution to the economic and social history of Ireland between the mid-1940's to the mid-1980's.

Kevin McCourt can fairly be described as one of the first truly professional managers in Irish business and as one of its most distinguished leaders. No-one else in Irish business could point to a career at the top, spanning over four decades, and incorporating such diverse industries as tobacco, (as marketing director of P.J.Carroll), broadcasting (as Director General of RTE), distilling (as Managing Director of United Distillers) and steel (as Chairman of Irish Steel).

He had also been closely involved with the Federation of Irish Manufacturers and in the early days of the Industrial Authority. Regardless of the industry involved, regardless of whether the business was state-owned or family dominated, whether centuries old or just starting out, he approached each role with the same all-consuming drive, pragmatism and desire to be successful.

He was international and global in his outlook, before most others in Irish business became so, and he was a pioneer in advocating the critical importance of marketing, advertising and brand awareness as well as the imperative of seeking out export markets.

Additional Information

Author Eugene McCague
Publisher Gill Books
Publication date 1 Oct 2009
Format Hardback
ISBN/EAN 9780717146581

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