In 1999, legendary venture capitalist John Doerr invested $11.8 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan.

Doerr introduced the founders to OKRs, Objectives and Key Results, a revolutionary approach to goal-setting, and with OKRs at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion.

The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top-priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction.

They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

More Information
ISBN/EAN 9780241348482
Author John Doerr
Publisher Penguin
Imprint Portfolio
Publication date 29 Mar 2018
Format Paperback
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Measure What Matters : OKRs: The Simple Idea that Drives 10x Growth

'Measure What Matters shows how any organization or team can aim high, move fast, and excel' Sheryl Sandberg, Facebook COO and founder of Leanln.org and OptionB.org

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