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Marketing Messages: An Introduction to the Study of Communications in Marketing

Marketing Messages: An Introduction to the Study of Communications in Marketing

Leslie Gofton

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$7.18

A book which opens up an understanding of the theories and practices which lie behind marketing communications, an increasingly vital managerial skill.

Additional Information

Author Leslie Gofton
Publisher Blackhall
Publication date 3 Sep 1999
Format Paperback
ISBN/EAN 9781901657265

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