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Managing Cross-cultural Business Relations: The Irish - German Experience

Managing Cross-cultural Business Relations: The Irish - German Experience

Edited by Mary A. Keating & Gillian S. Martin

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Managing Cross- Cultural Business Relations investigates how national cultural impacts on the conduct of business and on management behaviour in and between the Republic of Ireland and the Federal Republic of Germany.

It provides insights for those working and researching across cultures to help them understand and manage cultural difference more effectively so as to maximise and sustain competitive advantage

Additional Information

Author Edited by Mary A. Keating & Gillian S. Martin
Publisher Blackhall
Publication date 1 Sep 2004
Format Paperback
ISBN/EAN 9781842180679

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