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Ireland: Tourism and Marketing

Ireland: Tourism and Marketing

Angela Wright , Margaret Lineham

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This is an essential text for marketing and tourism students, academics and stakeholders in the tourism industry.

This book provides a comprehensive assessment of the tourism industry in Ireland, incorporating many factors affecting the destination marketing of Ireland.

As its unique focus, it examines the views and perceptions from in-depth interviews with leading figures in this key industry within the Irish economy. Direct quotations from the interviewees provide exclusive insights into the variety of issues discussed. Located within the marketing and tourism literatures, it covers a wide range of topics including:

*Brand marketing of Ireland and marketing strategies used for Irish tourism

*Decline of the traditional céad míle fáilte

*Factors influencing the choice of Ireland as a holiday destination

*Changing landscapes and the effect of limitations of access on tourist expectations

*Resdual effects of the troubles in Northern Ireland on the Irish tourism industry

Additional Information

Author Angela Wright , Margaret Lineham
Publisher Blackhall
Publication date 30 Oct 2004
Format Paperback
ISBN/EAN 9781842180785

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