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Customer-Friendly: Design Guidelines for E-Commerce

Customer-Friendly: Design Guidelines for E-Commerce

Joseph Feller

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Too many e-commerce companies have focused on marketing campaigns (which seek to bring customers to the site) rather than quality design (which seeks to bring customers back, again and again). The online gold-rush has led to a marketplace of 'inconvenience stores' and it is costing the e-commerce industry billions each year.

Customer-Friendly is based on the idea that the design of an e-commerce website - from strategy to implementation and beyond - is a critical factor for success. The book offers practical advice for both professionals and students who are, or will be, involved in building commercial websites. Throughout the book, business strategy and design theory are blended with critiques of e-commerce sites and concrete guidelines.

Additional Information

Author Joseph Feller
Publisher Blackhall
Publication date 29 Jun 2000
Format Paperback
ISBN/EAN 9781842180112

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