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Client Science - The Five Cs Marketing Plan for Professionals

Client Science - The Five Cs Marketing Plan for Professionals

Rachael Killeen

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In five simple steps, Client Science gives you practical marketing techniques to help you attract more clients to your practice.

One of the greatest challenges confronting people who provide professional services is differentiation. How do you stand out from the crowd? How do you attract clients in the face of intense competition? How do you build long-term profitable relationships with your existing clients?

In five simple steps, Client Sciencegives you practical marketing techniques to help you attract more clients to your practice. It combines the author's broad experience in professional services marketing, with insights she has gathered from numerous professionals, including accountants, architects, bankers, medical and legal practitioners.

Additional Information

Author Rachael Killeen
Publisher Chartered Accountants Ireland
Publication date 15 Apr 2010
Format Paperback
ISBN/EAN 9780903854931

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