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Capitalising On Culture, Competing On Difference

Capitalising On Culture, Competing On Difference

Finbarr Bradley and James J. Kennelly

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Innovation, learning and a sense of place in a globalised Ireland. These factors can influence the direction and success of business.

Slightly shopsoiled

It is becoming apparent that pouring money into scientific research and technology is not enough to encourage a culture of innovation in business, public services, education and communities. We must explore the resources that are unique to Ireland, that are inimitable and represent Ireland's difference in a global context.

Social and cultural capital, sense of place and national identity are such valuable resources. These, along with science and research, can feed into and enhance learning in Irish business and society to create true competitive advantage.

Additional Information

Author Finbarr Bradley and James J. Kennelly
Publisher Blackhall
Publication date 30 Sep 2008
Format Paperback
ISBN/EAN 9781842181492

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