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In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire.
Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
ISBN/EAN | 9780349113463 |
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Author | Gladwell, Malcolm |
Publisher | Little Brown |
Publication date | 14 Apr 2001 |
Format | Paperback |
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The Tipping Point : How Little Things Can Make a Big Difference
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