Following the hardest-hitting recession in living memory, Irish business has been left shell-shocked. A generation of business owners and managers, who had been conditioned to only consider solutions that involved throwing money at a problem, are now compromised by the bust and ill-equipped to deal with the challenges they face. This straightforward and jargon-free book provides a framework to help businesses successfully trade through the recession. It sets out the seven principles (the 'Seven Cs') of business recovery, devised by the author and based on his own experience in the area of corporate business recovery. The 'Seven Cs' are principles and skills that you need to employ if you want your business to beat the recession.

The Seven Cs Of Business Recovery

1. Counsel The importance and availability of good advice Including the "Three Wise Men or Women": The accountant, the bank manager and the lawyer

2. Communication Letting key people know what is going on, honestly and clearly Lenders, Taxman, Landlords, etc. . . .

3. Cooperation Communicating with your staff and getting them to 'sign up' to the plan

4. Clarity (of Purpose) Restructuring the business and plotting a new course

5. Costs Effective cost-cutting measures

6. Cash Including the best ways of releasing 'tied-up' cash

7. Customers Why more than ever it is key to look after the customers you have